[Venn Diagram] Fortune 500 Viral Ad Campaign vs. Mission: Impossible II
June 19, 2007In the movie, Mission: Impossible II, Tom Cruise was faced with the task of stopping the spread of the deadly Chimera virus. Most viral ads from Fortune 500 companies face the same fate as Chimera, but without super-spy opposition. Instead of being done in by secret agents, they tend to be designed to fail all on their own. It is all part of the difficult transition marketing directors face when trying to leave traditional techniques behind and adopt the new media model.
Until the training wheels are removed, we can not do much more than sit back and count the flops.
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