NY Times - 'Madison Avenue Calling'
January 20, 2007The New York Times published an article today discussing the recent growth of mobile phones as an advertising platform and the future of mobile advertising.
The article: http://www.nytimes.com/2007/01/20/technology/20mobile.html
More and more phones these days are supporting online multimedia. Multimedia- and internet-enabled phones are nearing a strong enough market share to become an ideal platform for advertisers. "Oh great," you might say, "just what we need, more ads!" True, ads can often be annoying, but the greatest value they have for consumers is one that most overlook. As advertisers pour more and more money into the mobile advertising platform, the costs for mobile services will likely drop.
Imagine if you could drop your monthly payment by watching a few ads. Now they don't sound quite as annoying, do they? Companies like Virgin Mobile USA, Amp'd Mobile, and Xero Mobile are all investing in this new advertisement-subsidized business model by offering discounted or free subscriptions if subscribers agree to watch the advertisements.
The main reason I wanted to share this article was a mention on page two: "Next week, Nike will allow consumers to alter one of its TV commercials online and send their creations to their friends' phones."
All I can say for now is to check back on Monday. I should have a new client and project displayed in my Work Section. I also have reason to believe that there will be a new NYT article this week elaborating on the quote above.
Keep your eyes peeled!
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